Amway Makes Massive Investment On Distribution

The Thai direct sales company, Amway, has recently made a huge investment to improve on its distribution capabilities.

The Bt 40m is aimed towards opening a new distribution center for the company at the TPark Bangplee 1 warehouse located at Bang Phli, Samut Prakan. The  warehouse recently opened sometime late June this year.

The new center was developed  by Ticon Logistics Park Co., and spans over 10,000 m2, and contains integrated digital technology that Amway has installed, which they believe will improve their business capabilities and expand their operations globally.

Amway Thailand Ltd’s Managing Director, Kittawat Ritteerawee, made a statement, saying that the additional space meant that the company’s warehouse capacity has increased by 50%, which will help in facilitating long-term growth, and will also allow the company to better handle inbound and outbound goods.

Mr. Kittawat has added that the newly integrated Digital Packing System will allow for products to be stored and distributed with ease to Amway Business Owners and members, which  will help in ensuring on time availability for home delivery, as well as the many Amway Shops located across the country, which numbers in at 83.

Amway has been in operation for over three decades, with a Sales force Thailand that has grown from its beginnings to the number of 330,000 people. Amway sells approximately 500 different products, which is bought and sold to around 720,000 members of Amway across the country.

Things are looking up for Amway and its Sales force Thailand, with the first quarter of this year bringing in the company a reported 10% growth rate, which is the first pickup following the five years of negative or flat growth that stems from the weak Thai economy during that time. The firm, seeing the improved first quarter performance, has aimed high, with an aggressive sales growth target of 8% set for the year.

According to Mr. Kittawat, Amway chose TPark Bangplee 1 as the location for their new, one-stop distribution centre because of its location, which he says is well-placed to offer global-level warehousing. He adds that that the new facility is scalable, and can keep up with any future expansions Amway might have in store.