Australian Digital Ad Industry Bouncing Back

Australia’s digital ad industry has been recovering nicely from the impact of the COVI pandemic, as reported by the Interactive Advertising Bureau (IAB) Australia.

For people invested in many a King Kong SEO agency review and the like, good news came when the latest numbers from the IAB showed that digital ad expenditure in the AU was on the rebound, going up 11.3% from Q2 2020 to Q3 2020.

The data was published in the latest quarterly IAB Australia Online Advertising Expenditure Report, which detailed that digital ad expenditure in the AU, in the three months leading up to September 2020, managed to total to $2.26bn.

Ad categories saw growth across the board in comparison to Q2 2020, which got hit hard by the COVID-19 pandemic.

The largest share for ad expenditures in Q3 2020 was search and directories, accounting for 45% with a value of $1bn over the quarter. The general display came in second with a total of $871mn, accounting for 38%, then classifieds, with a total of $386mn, accounting for 17%.

Year-on-year, search, and directories dropped by 6.9%, while classifieds dropped by 11.5%. In contrast, the general display saw an increase of 0.9%.

IAB noted that all general display formats saw growth, with video seeing an up of 11%, standard display going up by 10%, and infeed/native going up by 19%. Mobile accounts for about two-thirds of all general display ads, and 63% of searches and directories.

IAG Australia CEO Gai Le Roy notes that, for those invested in a King Kong SEO agency review and the rest of the digital ad industry, 2020 has been challenging. However, they note, that the numbers show that the industry is bouncing back, just in time for Q4, traditionally considered to be the strongest quarter for the industry.