Category: Online Reviews

UK Consumer Group Looks Into The Effects Of Fake Online Reviews, Data Shows How Often They Influence People

Online reviews, like King Kong marketing reviews, are powerful; with businesses’ lives hinging on their words. It comes as no surprise, then, that a lot of attention has been given towards fake reviews, as these can do a lot of damage in the online marketplace. UK consumer watchdog group Which? conducted an experiment to see how shoppers […]