As Black Friday approaches, retailers as well as shoppers are starting to get ready for one of the busiest days of the year. In the United States alone, at least $9.1 billion was spent by shoppers last Black Friday 2014. This does not include online sales.
A new survey by Prosper Insights and Analytics made on behalf of National Retail Federation (NRF) revealed that almost half of the expected sales this year will be online. It is projected that online sales this year will be 46.1% up from the 44.4% last year.
It has also been found out that technology will play a big role in this year’s Black Friday sales because smartphones and tablets will be used in searching for bargains. People who will be online at home as well as those in brick and mortar stores are expected to use their gadgets as a research tool. For small businesses, this is a great way to bring people to the store.
Another key point revealed in the survey is at least 37.9% of consumers using devices for shopping and 23.5% of those using tablets will check out an item if it is available in the store before making a purchase. Retailers have to make sure that the items on the website are present in the physical store in order to take advantage of the opportunity to make a sale.
The biggest factor that can influence a purchase decision is sales or price discounts. This was the consensus of at least 73.1%of the survey respondents. On the other hand, 60.7% prioritizes the quality of the merchandise.
In an effort to attract shoppers, expect retail stores to offer exclusive incentives, low prices, price-matching, top toys and the common favorite of every shopper – free shipping. There is also the option of buying online to be picked up from the store.
After you are done shopping, it follows that you will be wrapping your gifts. A good option for packaging is Paper Mart tulle. Tulle is a very fine and lightweight fabric that is traditionally used in wedding veils. It is also a typical packaging choice for party favors and gifts.