How Google Thailand Helps In The Growth Of Digital Economy

It goes without saying that everybody must have heard about Google. It is very common for people to use Google to search for a hotel near Central World in Bangkok whenever there are plans to visit Thailand. Google is the search engine most popularly used to seek for other stuff connected to travel and entertainment.

Thailand experienced a huge growth in digital economy transactions particularly ride-sharing that exploded from zero to $600 million in gross merchant values (GMV) within one year. Ecommerce has also grown by 40% and is driving increased retail market penetration. As a result, Thailand’s digital economy has grown from $5.8 billion to $10 billion in 2015. It is also on track with the projections to surpass $37 billion by 2025.

In the coming years, Google Thailand will be focusing on 4 key areas – affordable access, education, localized content and products and SME’s. This is almost similar to the previous focus for the last 3 years that is related to ecosystem development although the approach is different. The change can be seen in the evolution of approach and the expansion of strategies and activities. Affordable access is more on infrastructure and internet access. This makes affordability as the real challenge.

One of the key things that Google has been driving at in the last few years is digital access and opportunity because accessing information can grow businesses, develop revenue streams and make life better.

In terms of education, there are two points that include digital literacy and skill sets to achieve a professional career. Google Thailand is working with the Education Ministry to help teachers in digitizing their classrooms and engaging students in a different manner. Localization of product and services into the Thai language is one of the major focuses of Google that is why Google Assistant and Google Voice Search were launched.

Both leisure and business travellers will enjoy a stay at the hotel near Central World because it is accessible to many tourist destinations and attractions. The facilities are designed to ensure complete comfort and relaxation. A fitness centre will make you feel good while the outdoor pool will help you relieve stress.