Hoodies have become popular nowadays. The sweatshirt with hoods has often been a controversial apparel piece but has continued to thrive and its market continuously grows.
There are several companies that manufacture hoods and one of this is Brony.com. Brony.com specializes in products and merchandises that are related with the television series My Little Pony. Among its several products retailed online is my little pony hoodie. The hoodie has been a great catch for My Little Pony fans for its unique design and its excellent fabric texture.
World’s best hoodie
Where is the world’s best hoodie manufactured? The direct consumer apparel company known as the American Giant makes the greatest hoodie on earth. Critics had bold reviews regarding this and agreed to give the title to this American company. Celebrities order hoodies from this company which includes Mikhail Baryshnikov, Fred Armisen and writer Stephen King.
The company’s Chief Executive Officer has been elated with the news and stated that their secret is in the fabric, the fit, the amount of hard work and dedication poured into every piece. When you feel the hooded sweatshirt, you instantly feel the high quality of the product. Many of their customers give very positive feedback as to how the hoodie feels on their skin and how cool they looked with the hoodie on.
How American Giant achieved success
American Giant extraordinarily achieved its tint of success by promoting word of mouth which includes a direct approach to consumer. They had no marketing budgets, did not do any commercials on television or on the magazine. They were confident with the quality of the product that they were making and with this, they were sure that people will tell their friends about the newly bought hoodie. The creators of American Giant wanted to give the best to the American consumers as according to them that the customers have suffered for several decades of products that were overly priced and that had very low quality. They did not want to cheat their consumers and would want to uphold the value of integrity in their business.
Every day, the people in American Giant continually challenge themselves in innovating things. Starting from only two employees, the thriving business now has employed 20 fulltime employees and is continually expanding.