The Competition Between Orthodontists And Smile Direct Club

If the orthodontist recommended palatal expanders for your child, it is natural to ask questions on whether the appliance is really necessary or whether it will cause pain and discomfort. The palatal expander is typically prescribed when there is a cross bite between the two arches or if there is no adequate space for the permanent teeth to erupt.

For adults, braces or clear aligners are prescribed to close gaps between the teeth or shift the teeth to the proper position. Both metal braces and clear aligners are installed in the orthodontists’ office after the mouth, teeth and guns have been thoroughly examined. However, there is a new method that uses clear aligners without requiring a visit to an orthodontist.

Hudson is a 24-year old graduate from the Georgia Southern University. She visited one of the outlets of SmileDirectClubin the Atlanta strip mall. It turned out that this will be the one and only interaction with a medical professional during the 9-month period.

During the first visit, Hudson’s teeth were scanned and from the scans, SmileDirectClubused 3D printers to create 24 trays of clear plastic bracers. The braces were delivered by mail and included instructions on when trays must be switched. Monitoring of her progress was done through the selfies that she sent the dentist through the internet.

The set of transparent plastic braces cost Hudson $2,170. It would cost Hudson from $5,000 to $8,000 if she went to an orthodontist for Invisalign aligners. With one month to go in the program, Hudson was happy with the results.

Meanwhile, orthodontists are not happy with SmileDirectClub because complex procedures require the supervision of a medical professional. Complaints against SmileDirectClub were filed by orthodontist trade associations alleging regulatory and statutory violations. The American Association of Orthodontists also issued a consumer alert warning to think twice before choosing a procedure without pre-treatment evaluation.

Unlike adults, the upper of children are actually in two halves that have to fuse together. In order to give the jaws more space, palatal expanders are prescribed by the dentists to be worn for 2 months so that the jaws will have the chance to expand and provide new bone with the opportunity to grow in the gap that has been created by the expanders.