People put the same trust in king kong agency reviews as recommendations from family and friends. Reviews are the voices of consumers on online platforms that can build brand loyalty and strengthen sales. Consumers are more likely to purchase a product that has positive reviews that validate the benefits that can be gained.
Statistics reveal that 92% of business-to-business (B2B) buyers are more likely to buy a product or service after reading a positive review from trusted sites. Displaying at least 5 positive reviews on the website will increase conversion rates by 270% compared to websites that do not have any reviews.
The review site must be appropriate for the organization with some measure of control over reviews that are posted. There are sites where people can leave feedback without permission. Other sites require interaction before posting a review so that they will have control over what is posted.
Reviews must be organic and based on the customer’s personal experience with the brand. It is not a good idea for businesses to offer customers with incentives or rewards for positive reviews. When requesting for reviews, businesses must not ask their customers to post on different review sites because a single review on an appropriate site will be enough. Do not ignore negative reviews but use it as an opportunity to interact with the customer.
A digital agency generally asks clients for king kong agency reviews for third party recognition and validation. A user-generated feedback can be added to the marketing mix to bring things to a new level. The digital agency gets a better chance to convert new customers through a positive feedback.