Month: May 2021

Comparing Review Marketing To Traditional Marketing

Using customer reviews in marketing campaigns is growing in popularity particularly with the presence of social media platforms and third-party review sites where people can post their comments about a brand. A successful marketing campaign needs to integrate reviews to take advantage of the content provided by customers. When comparing traditional marketing strategies to review […]

Australia’s Tech Workforce Expected To Exceed 1.1mn By 2026

The Australian Computer Society recently published the 2021 iteration of its Digital Pulse report which tracks key trends in the country’s tech workforce, and how the next five years will look. The report’s outlook for the IT industry is optimistic, which should give some relief to professionals in the digital industries.   Key findings in […]